Alex Perry joined Nuffield Health as Chief Executive in September 2024. He brings extensive experience in senior leadership roles within the healthcare sector, including eight years as CEO of Bupa UK Insurance, the UK’s largest health insurer. During his tenure at Bupa, he oversaw record growth in customer numbers and a significant increase in market share, along with the full digital transformation of its service and support offering.
Before joining Bupa, Alex was a Principal at Marakon Associates, a strategic advisory firm, and held several senior commercial roles at First Choice Holidays. Alex has served on the board of the Association of British Insurers (ABI), and has been a trustee of Bupa’s charitable arm, the Bupa Foundation.